FRANCHISEE DRIVEN

Together with his brother Ray, Atomic Wings CEO Zak Omar is a veteran franchisee. The brothers co-own and operate multiple Dunkin’ franchise locations and have been lifelong entrepreneurs — they first learned how to run a business from their father, an Afghani refugee who ran a mobile fried chicken truck right outside of 1 Chase Manhattan Plaza. Now, Omar is committed to growing Atomic Wings through a franchisee-first mentality. After learning what works — and doesn’t — in a franchise business model, Atomic Wings is centered on franchisee happiness and success.


Atomic Wings was created in 1989 by Adam Lippin, with a mission to share authentic New York style Buffalo wings with the world. Now, with more than 10 restaurants open in the U.S., Atomic Wings is setting its sights on nationwide growth. In addition to its existing locations in New York and Maryland, Atomic Wings has 16 additional units that are expected to open in the near future. The brand is currently led by owners and brothers Zak and Ray Omar, who are multi-unit franchisees themselves with Dunkin’, creating a brand focused on franchisee success and satisfaction. This business model allows franchisees to offer customers never frozen, natural and hormone-free chicken wings hand-tossed in more than 14 proprietary sauces, a classic menu, a welcoming dining experience and a commitment to quality.