Together with his brother Ray, Atomic Wings CEO Zak Omar is a veteran franchisee. The brothers co-own and operate multiple Dunkin’ franchise locations and have been lifelong entrepreneurs — they first learned how to run a business from their father, an Afghani refugee who ran a mobile fried chicken truck right outside of 1 Chase Manhattan Plaza. Now, Omar is committed to growing Atomic Wings through a franchisee-first mentality. After learning what works — and doesn’t — in a franchise business model, Atomic Wings is centered on franchisee happiness and success.